With the aim to appeal to a market of luxurious chocolate enjoyers, Doux Chocolate is created using neutral colouring and flowing shapes. This alludes to the experience you would expect from quality tasting chocolate, which the rest of the website would align to. A smooth element that resembles a praline is incorporated within the logotype. Its ablity to be a standalone mark can ensure it can be used in a range of different outputs. To ensure accessibility, sizing and contrast was considered when creating the colour scheme. Before translating the design onto a website, a prototype was created using Figma.