The brief was to create a Cadbury sub-brand called "Shockolate", in which its identity is applied to individually wrapped chocolate packaging, a bucket, and shelf wobbler. The product will be released in supermarkets in time for Halloween. The intergration of the Halloween theme was an important aspect. This is shown through a playful representation of an electric shock within the black cat and pumpkins. A rounded logotype draws to inspiration of ectoplasmic goo. Throughout the design process, physical mockups were created by hand to ensure the best possible result.